The Art Of Not Giving A Shit

mindset Jan 18, 2024

The key is to not give a shit.' 💩

It was one of the things I talk about when I'm coaching and training freelancers how to grow their businesses.

So many freelancers struggle to put themselves out there.

And I get it.

When you freelance, you're on your own - no hiding behind a corporate brand or sitting in your comfort zone.

After all, if your potential clients don't know you exist, how are they ever going to want to work with you?

It takes bravery to be successful as a business owner.

The thing is, if you're going to grow your business, you need to be visible. And to be visible, you need to get out of your own way.

I think we can all agree on that?

But that does mean letting go of:

✅ Worrying about what other people think.

✅ Focussing on what could go wrong.

✅ Imposter syndrome.

Easy, right...?

Well, errr, no. If it were, you'd already be doing it.

Believe me, it's a muscle you build over time. When I learnt how to stop giving (so much of) a shit, I took my freelancing business to 6 figures in annual revenue.

The secret is how you shift your focus and reframe the limiting beliefs that have been keeping you 'safe' (AKA stuck!).

Wanna discover how I went from fearful freelancer to building a successful six figure service-based business?

Here were my main 2 lessons from over 8 years in the trenches:

I stopped focussing on myself. Instead of worrying about how you look/sound/come across, focus on the people who actually need your help. When you shift your focus this way, it makes it a lot easier to step into the expert persona role you need to embody. After all, you ARE the expert in your target audience's mind. No doubt about that. So think about how they are thinking and feeling right now, and focus on showing up to be a guide for them.

I stopped trying to be everywhere. Even though it's easy to assume we need to be visible all over the internet - podcasts, blogs, LinkedIn, Facebook, TikTok, YouTube, Instagram. The thought of being visible in just a couple of those places, let alone all of them, is enough to make me feel faint! Instead, ask yourself, where are your target audience spending the most time? Where are they currently going to get the help and support they need. Who's groups are they in? Which memberships? What podcasts do they listen to? Then aim to get in front of them. Did you know you can build a HUGELY successful business just by leveraging other peoples' audiences? Yup. So start there, build your visibility muscle, then grow your own following.

If you're a freelancer who feels like the internet's best kept secret, don't worry. You're not alone!

But take my advice, visibility is a must when marketing your business. So instead of hiding in the shadows, be brave and show up in a way your audience deserve you to. Believe me - you'll thank yourself in a few months time.


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