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Start and grow your ads management business with AdPreneur Academy.


AdPreneur Academy teaches you how to master one of the most sought-after skills in the marketing world. You'll have access to with everything you need to become the go-to ads expert in your chosen niche and quickly & easily grow your 6-figure Meta™ Ads Management business.



Introducing AdPreneur Academy

AdPreneur Academy is a transformational step-by-step online programme that gives you the lessons, templates, tools, coaching and support to become a successful ad manager, so that you can charge premium prices and grow a business that gives you freedom (without feeling overwhelmed or having to use pushy sales tactics).

Here's just a flavour of what you'll get access to:

> Master your mindset with training that shows you how to stand out in your niche and position yourself as a Facebook & Instagram Ads expert.

> Practical strategies for niching down, attracting your ideal clients, selling without selling, seamless onboarding, communication and reporting.

> How to use my Beyond The Ads framework to make discovery calls completely non-salesy, to get complete clarity on kick-off calls, and to set up clients' campaigns for success.

> Step-by-step training for planning, setting up, running and managing your clients campaigns. PLUS lessons on troubleshooting common ad issues.

> Technical up-to-date how-to videos showing you click by click how to use Ads Manager the right way. No more watching outdated videos on YouTube!

> A-Z training for unpacking a client campaign, refining offers, creating magnetic messaging, writing copy that converts, designing scroll-stopping graphics.

> Templates with all the business and client management resources you could possibly need, to customise and plug straight into your own business. 

“I did another training before but it completely omitted the part of running ads for someone else, and hence the whole setup and onboarding process was missing. 

In AdPreneur Academy I learned so many things that I didn't know before, and also a different approach to many things that I knew already.

I now know what I am doing to set up and onboard new clients more easily (less trial and error and more streamlined), and how to troubleshoot if things do go wrong. And I know everything that I need for running ads for all sorts of clients from various backgrounds and industries.

I would 100% recommend AdPreneur Academy.”

Melanie Avis, Virtual Assistant, Ads Manager & Email Marketing Expert

Did you know?

Facebook & Instagram Ads management is one of the most in-demand but under-supplied skills in the marketing world!


Businesses are crying out for experts (like you) to help them.

BUT, not all ad managers are able to get results for clients. Nor do they understand the importance of a stellar client experience. Or even know how to begin automating their processes and systems in their business.

Learning how to run ads is simply not enough.


Most struggling ads managers are missing one of more of these three things:


Ongoing support, the latest knowledge of ads and what's-working-now strategies are absolutely essential to be able to get results and have clients singing from the rooftops about how awesome you are.


It goes without saying that you need to know how to confidently put yourself out there, talk to prospective clients, and get results that they want, if you're going to become a successful AdPreneur.


You shouldn't need to recreate the wheel with each client. Using tried-and-tested systems and processes is the best way to streamline your entire business and free up your time.

Guess what. I was where you are now.

When I made that decision and commitment to specialise as an ad manager and, my entire world changed.

  • I was no longer a Jack(ie)-of-all-trades.
  • I stopped having to 'sell' my services to prospective clients.
  • I grew in confidence as I was seen as the 'expert' in my niche.
  • I was paid more than I ever earned before (or thought would even be possible).

But it wasn't always easy. 

At first I lacked knowledge. And confidence. And systems and processes.

But as soon as I started to build each of those 3 things, that's when my business really took off.

5 years on and multi-6 figures later, I'm here to not only teach you how I've done it, but to literally hand you the templates, tactics, knowledge and intel to help you shortcut your way to becoming a true AdPreneur

Who is AdPreneur Academy for?

Well, you'll learn the foundations of running a successful ads business including managing the ads themselves, so whether you are already running ads for clients, or you'd like to start offering ads management, AdPreneur Academy will give you the tools to stand out in your niche and become the go-to expert that every business owner wants to hire!


As a social media manager, I had run Facebook Ads in the past but I was questioning whether I would be able to sell myself as a Facebook ads manager.

I decided to enrol in AdPreneur Academy because I needed a comprehensive guide to Facebook ads to give me confidence. I loved the course. Everything is well laid out, comprehensive and enjoyable to work through.

Jess is clearly very knowledgeable and she has been extremely thorough in devising the training. She explains things very clearly. 

Overall I can say it's one of the best courses I have done online and one of the few I have seen to the end. I am looking forward to continuing to the next stage.”

Sinead Wallace, Web Designer & Social Media Manager


Here's what you get instant access to:


AdPreneur Academy will teach you how to succeed as an ad manager AND how to start and grow your profitable business running Facebook & Instagram ads for other businesses.


Here's what you'll discover when you join:




> Understand the mindset of a 6-figure AdPreneur; if you've ever said (or thought) 'who am I to run ads?' I've got you covered with a mindset-shaping lesson, and establish authority even when you're just starting out.

> How to attract your first few perfect clients as well as use advanced client attraction strategies as you gain traction and momentum in your ads business.

Discover your unique skill set and how you can use it to differentiate yourself as an ads manager.

You'll learn not only how to price your services, but also create packages that make your proposals stand out and the decision to work with you a no-brainer.




> Discover how to stand out by implementing a seamless and professional onboarding experience for clients.

> Find out ways to organise your clients and create a flawless system to manage their documents, assets, invoices, agreement, etc.

> How to enhance client communications, set boundaries, manage expectations and avoid conflict.

> We explore different options for reporting to clients, as well as a downloadable reporting template.




> We unpack my Beyond The Ads framework and look at how to achieve amazing results for clients, as well as how to use it in discovery calls, kick-off calls and in campaigns.

> You'll get access to the launch ads budget calculator, and how to understand metrics and audit results.

> We'll look at the audience, messaging, writing copy, and designing scroll-stopping ads. 

> Find out what different funnels look like, how to design them, create them, set them up, what to look out for, and what you should (and shouldn't!) be responsible for as an ad manager.




> We get 'in the weeds' of Ads Manager where you'll ensure your client has 'good' account housekeeping, and what they need to do to become iOS compliant.

> Learn about pixels, events, audiences, retargeting, lookalikes and targeting research and options.

> You'll discover the 'right' way to set up campaigns, as well as some little tricks and hacks that you probably never knew existed in Ads Manager! 

> We also get technical in terms of best practices for testing ads, optimising (killing the ones that aren't working) and scaling the ads that are working.

> We explore policy, why it's important, and the main factors you (as an ads manager) need to always keep in mind when creating your ads to ensure they don't get rejected.




> Explore how to actually scale your business and what that even looks like for you.

> There's a masterclass on growing a team, how to find team members, hiring them, onboarding them and delegating tasks.

> We look at whether an agency model is right for you, and opportunities to connect, collaborate and mastermind with other ad managers as you continue on your journey of AdPreneurship.

> On completion of the training, you'll have the option to register in the AdPreneur directory to be matched with potential leads (one recent graduate has landed her biggest contract ever as a result of the directory!)




> Getting clients toolkit with templates to plug into your business.

> Client management toolkit to save you hours and create an amazing client experience.

> 'Ad Copy Superstar' mini course to learn how to write high-converting ad copy every time.

> Expert masterclasses to help you get more exposure and position yourself as the ads expert in your niche, in PR, LinkedIn and podcast guesting, as well as live and recorded masterclasses on topics such as funnels, onboarding, messaging and hiring.

> How-to video library to watch step-by-step how to do the tech tasks in Ads Manager!

I didn't know if Facebook Ads was the right career path for me and I was concerned about finding clients.

I started with zero ads knowledge. I needed to know the nuts and bolts of setting up campaigns in Ads Manager, along with the decisions that needed to be made along the way and how to make them. Equally important was the business setup, systems, processes, confidence and client management that goes with it. 

The training was top notch, brilliantly structured and what is an enormous topic was broken down into non-overwhelming, systematic steps that took you through every part of the process. The course is absolutely jam packed with info but delivered in logical, manageable steps.

Jess' brain clearly works very similarly to mine as the whole course was set up in such a logical and systematic way, whenever overwhelm would start to creep in it was very easy to remind myself that Jess had a process for that (whatever it was).  

Jess is positive and encouraging and lovely to listen to which is important when she's in your ears for many hours as you go through the training!! I highly recommend working with Jess who is clearly very experienced as an Ad Manager but also in running her own business and most importantly, being able to pass on her knowledge to those of us looking to learn.

Since completing the AdPreneur Academy training, I now have a complete, reusable system for taking a client through the whole ads process and to feel confident in doing so - and I say that as someone who is yet to do so in practice! And I've secured a contract (with Jess' help) with a new Funnel/Ads Agency within 3 months of completing AdPreneur Academy! I also know that Jess and my fellow AdPreneurs will be there to call on should I come across any stumbling blocks.”

Katie Robson, Ads Specialist


Will you be the next AdPreneur Academy success story..?




  • 5 in-depth modules with actionable training videos, templates and worksheets.
  • Members-only Facebook group.
  • 'Getting Clients' Toolkit.
  • 'Client Management' Toolkit.
  • Ad Copy Superstar Minicourse.
  • Expert Masterclasses in areas from PR, messaging, LinkedIn, podcasting and more.
  • 12 months' access to everything including updates. 
  • 'What exactly is included?' Find out!



First impressions...


In this exciting online programme, you will get access to training, templates and support to set you up on your journey to becoming an AdPreneur.


(VALUE £5000)

Includes bitesize video training, accompanying worksheets and a variety of downloads to help you take action on your learning. Even better, you'll be able to access the entire course with free updates.
Discover what's in each module and get a sneak peak here.


(VALUE £500)

Step-by-step videos to accompany the 'Running Ads' module so you can watch over my shoulder as I share with you how to complete different tasks inside of Business Manager and Ads Manager.


(VALUE £995)

Make connections, ask questions, get feedback, troubleshoot tech issues, share wins, and leverage the power of connection with other AdPreneurs going through the same journey as you. Jess is in daily to answer your questions, celebrate you and keep you motivated. 6 months access included.


(VALUE £250)

Proposal template, email template and discovery call template. Downloadable and customisable.


(VALUE £250)

Onboarding checklist, client agreement, client questionnaire, pre-ad checklist and reporting template. Downloadable and customisable.


(VALUE £500+)

Expert masterclasses helping you establish your authority and gain instant recognition as the expert in your niche, growing your business, getting results for your clients, and much more! Masterclasses include PR, LinkedIn, Podcast guesting, auditing your client funnels, hiring team members, and much more.


(VALUE £150)

In this mini course and workbook, you'll learn the process to write high-converting ad copy, come up with hooks and angles, and access my Canva ad design templates for you to customise and use in your own ads.




"Jess Brookes is a super-smart Facebook & Instagram Ads strategist who knows what it takes to be a world-class ads manager.

She has a unique ability to see the bigger picture as well as the small details...And that's why I trust Jess to be the ads coach for all of my own students."

Rick Mulready, Business Coach, Ads Expert & Podcast Host

Who is Jess Brookes?

Facebook & Instagram Ads Expert, Ads Coach, Tech Geek, and Wife & Mum! 


"With over 15 years' experience in digital marketing and as a Facebook® and Instagram® Ads specialist, nothing lights me up more than seeing my clients and students achieving the results they deserve. Facebook® ads are what I've built my business on, and now I'm sharing the knowledge, expertise and experience to help other budding ads managers become successful AdPreneurs, growing wildly successful businesses, and impacting millions of people around the world."

Jess x

"Ad managers are the single most valued contractors I bring into launches I work on, but the problem is 99% of them aren't qualified enough or have up to date strategies. I'd have full trust and confidence in ad managers that come through Jess's program."

Laura Phillips
Founder of Love To Launch

"To find someone who has a whole holistic approach is extremely difficult to find. But that's exactly what we got in Jess. She's the only person I would personally trust teaching it to my students and clients."

Brandon Lucero

"Jess has an amazing eye for detail - she can see the big picture strategy as well as tune in to the finer elements. She has a deep understanding of online marketing, including all of the different elements. Jess is truly an amazing strategist!"

Jackie Ellis
Digital Marketing Agency Owner


I'm ready to be an AdPreneur